How many groups are in the Six Americas framework?

How many groups are in the Six Americas framework?

• A. 4
• B. 5
• C. 6
• D. 7

Answer: (C)

Six Americas uses six audience segments to map how people perceive climate change and how ready they are to act. This setup covers a wide range from those who are highly alarmed and eager to respond to climate risks, to those who are disengaged or skeptical. Naming six distinct groups—Alarmed, Concerned, Cautious, Disengaged, Doubtful, and Dismissive—lets risk communicators tailor messages to each group’s beliefs, values, and readiness, making communication more relevant and effective. So there are six groups in the framework.

Six Americas uses six audience segments to map how people perceive climate change and how ready they are to act. This setup covers a wide range from those who are highly alarmed and eager to respond to climate risks, to those who are disengaged or skeptical. Naming six distinct groups—Alarmed, Concerned, Cautious, Disengaged, Doubtful, and Dismissive—lets risk communicators tailor messages to each group’s beliefs, values, and readiness, making communication more relevant and effective. So there are six groups in the framework.